With 29 years of diverse experience across professional sports, entertainment and venues, Gabrielle Dow is in her 10th year as the Packers’ Vice President of Marketing and Fan Engagement, overseeing the Packers’ retail operations, digital and broadcast, marketing, brand engagement, business research and analytics, and game presentation.

 

In her years with the Packers, Dow and her team have enhanced the gameday experience with a variety of new elements in Lambeau Field, including pyrotechnics and a revamped music selection, along with “Get Loud Lambeau,” a fan-engagement campaign that encourages game attendees to support and energize the players and coaches.

 

Since 2019, Dow and her team have been working with the NFL to host an NFL Draft at Lambeau Field and surrounding areas.  After four bid submissions, the state of Wisconsin, city of Green Bay and the Green Bay Packers have been awarded the 2025 NFL Draft. The 2025 Draft is expected to bring 300,000 fans to the state and upwards of $90 million in economic impact to the state of Wisconsin.   

 

Dow joined the Packers from the Baltimore Ravens, where she served as Vice President of Marketing for eight years, a position in which she oversaw the team’s marketing, promotions, sponsor activations, brand management, game entertainment and fan-affinity efforts. Her other professional sports experience includes two years (2003-05) with the NHL’s Florida Panthers, where she directed the marketing of hockey, concerts and family entertainment, and four years (1999-2002) with AEG, marketing the NBA’s Los Angeles Lakers, as well as the Staples Center, Kodak Theatre and The Forum.

 

Dow was honored as one of Maryland’s Top 100 Women by the Maryland Daily Record in recognition of her professional accomplishments, community leadership and commitment to mentoring. Additionally, in March 2014, she received an Executive Management Award from SmartCEO, an award that honors executives who have gone above and beyond to support and lead their organizations. Dow also teaches a sports marketing and innovation MBA course to graduate students at St. Norbert College in nearby De Pere, WI. In the community, she serves on the boards of directors of Special Olympics Wisconsin, the Fox Cities Performing Arts Center and the Green Bay Country Club. 

 

Born in San Francisco, Dow earned her bachelor’s, MBA and law degrees from the University of Oregon. She and her husband, Jeff, a Port Washington, WI, native, have maintained strong ties to Wisconsin, as Jeff’s parents live in Port Washington and his extended family runs a dairy farm in Lomira. The couple has a daughter, Danielle (18), and a son, Jackson (14).